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Digital Content and Advertising
Mikeias' work goes beyond tattooing — each piece of content reinforces his identity and digital presence. Throughout the project, a consistent communication strategy was structured, aligned with his style, allowing his work to stand out both in the studio and on social media.
HEX #FFFFF
RGB 255 255 255
CMYK 0 0 0 0
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Typography: Saira Stencil One
Typography: Bricolage Grotesque
In Mikeias' universe, consistency is essential — both in person and digitally.
The communication was designed to reinforce presence, highlight the work, and create a direct connection with the public.
Tattoo artist presentation video — concept and editing for Instagram and Meta Ads.
Comedy-style video —
Idea and editing for Instagram.
Informative video — edition
for Instagram and Meta Ads.
What was developed with Mikeias?
Online Advertising
Mikeias aims to attract new clients, promote projects, and establish a digital presence.
Performance-focused paid traffic campaigns were created, with local strategies and content designed to highlight projects and increase visibility.
Editing and Creation
Inside and outside the studio, the content was transformed into videos and posts that show the process, the details, and the final result of the work.
Each piece was designed to reinforce the artist's aesthetic and digital presence.
Creative Direction
From the visual concept to the communication, a consistent line was defined, aligned with Mikeias' positioning.
The goal was to ensure consistency, reinforce identity, and allow the focus to remain on what truly matters: creating.
Informative video — edition
for Instagram and Meta Ads.
Informative video — promotional format and editing for
Instagram and Meta Ads.
Reference video and results
final — Instagram edition.
The communication was structured to ensure consistency and adaptability to different formats and objectives. The content maintains a coherent foundation, allowing for flexibility without losing its identity.
Results of Paid Traffic Campaigns (~6 months)
+35
Managed Campaigns
270
New Followers
+42k
People Reached
+3.2k
Profile Clicks
Even with a moderate investment in paid traffic, consistent results were achieved through a strategic and focused approach.
Informative video — edited for Instagram and Meta Ads.
