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Identity and Digital Presence
Cidália França is a gastronomy professional who combines Amazonian influences with Portuguese culture, creating unique experiences through food.
We continuously developed her visual identity and digital presence, making the communication clearer, more consistent, and aligned with her positioning.
HEX #7A9E3F
RGB 122 158 63
CMYK 23 0 60 38
HEX #FF7320
RGB 255 115 32
CMYK 0 55 87 0
HEX #FFF9F2
RGB 255 249 242
CMYK 0 2 5 0
HEX #3B352E
RGB 59 53 46
CMYK 0 10 22 77
HEX #B2CD6D
RGB 178 205 109
CMYK 13 0 47 20
HEX #FFA266
RGB 255 162 102
CMYK 0 36 60 0
The visual identity was developed to reflect Cidália França’s essence — simple, authentic, and memorable.
The choice of colors, typography, and graphic elements creates a consistent and versatile image, designed to adapt across different applications, from digital platforms to live events.
The logo was designed to ensure clarity, recognition, and versatility across different contexts.
Essential variations were created to allow consistent application across digital platforms, events, and communication materials.
Additional support materials were also developed for different contexts, including presentations and visual communication assets.
In this case, the focus was on adapting the visual language to Cidália França’s universe, while maintaining consistency with her communication style and audience.
We developed social media content, including event coverage and product photography, with a focus on consistency and visual quality. The goal was to create a more professional and cohesive digital presence, aligned with Cidália França’s identity.
Event coverage — video production and editing focused on presentation and demonstration.
Gastronomic event coverage — video production and editing for social media.
